ANSI/SCTE 118-1 2012

This standard defines the functionality associated with Program-Specific Ad Insertion. Program-Specific Ad Insertion is the scheduling and insertion of a spot into a digital broadcast program based on the program identifier passed in the SCTE 35 cue message.

This product replaces:ANSI/SCTE 118-1 2006 - Program Specific Ad Insertion- Data Field Definitions, Functional Overview and Application Guidelines